PULSE
Brand Identity / UI UX
PULSE is a visual identity and digital experience for a contemporary running club based in Bologna. The project combines bold typography, energetic imagery and a distinctive pink accent across branding, outdoor communication and a mobile running app.
Same streets. More runners.
(Concept)
PULSE was created around a simple idea: running feels different when it becomes a shared experience. More than a sports brand, it is a community built around movement, familiar streets and the energy of running together.
(Visual Identity)
The identity combines a custom PULSE wordmark, bold typography and a vibrant pink accent with photography inspired by movement and urban life. Bologna becomes part of the visual language through routes, maps and recognizable city environments.
(Outcome)
Visual System
Wordmark, Icon + Motion
Brand Applications
Outdoor, Social + Digital App
