SIP CLUB
Brand Identity / Art Direction
A bold visual identity for a contemporary coffee and bubble tea club, blending pixel graphics, vibrant colors and playful everyday rituals.
A daily ritual made of good drinks, bold colors and pixel energy.®.
(The Concept)
SIP CLUB turns the everyday drink break into a shared ritual. The brand brings coffee, bubble tea and warm pastries together through a playful identity designed to feel energetic, social and instantly recognizable.
(The Visual Identity)
A custom pixel-inspired wordmark, sharp graphic symbols and fluorescent colors define the visual system. The identity extends across packaging, menus and digital applications while maintaining a bold and consistent personality.
(The Outcome)
Brand Personality
Bold & Playful
Visual System
Flexible & Consistent
